Developed by SCHOCK for its patented premium CRISTADUR® material, the new collection includes brand new colours in the premium CRISTADUR® Millennial Line.
The enigmatic underwater shades for trendsetters adds another splash of colour to the sink and tap manufacturer’s range. The combination options are almost endless – the Millennial Line blends just as well with steel furnishings as it does with copper, marble and PVD-coated finishes. It suits the popular industrial look of the day and can create a wide range of different moods and styles.
With three new shades, SCHOCK takes the theme of the deep-sea diver from its latest German consumer advertising campaign and teams it with on-trend colours that reflect people’s fascination with underwater worlds and modern living. The luxurious, complex trio that results underscores the classic nature of CRISTADUR® itself. Millennial Dive is a deep shade of blue that reflects the mysterious and captivating world of water.
Millennial Pearl offers a total contrast to the cool blue. Having been an enduring trend in fashion for years now, this elegant colour is slowly but surely penetrating the world of technology. In interior design scapes, the colour pink – which conveys a sense of peace and tranquillity – creates an interesting clash with cool greys and blues.
“The combination of pastel shades and bold colours, and particularly the grey/dark blue/pink trio featuring in our Millennial Collection, was the defining theme of the Milan Furniture Fair,” says Sven-Michael Funck, SCHOCK’s CSO. “The colours of our new collection transpose this trend into the kitchen universe. Such captivating colour compositions turn the sink into a real eye-catcher in the kitchen, an element that transforms and enhances the whole look and feel of the space.”
The new and on-trend Millennial Line sees SCHOCK bring to market a genuine highlight in the Greenwich and Wembley CRISTADUR® model ranges – and transport a key message into the product assortment in the form of the ad campaign slogan: Never ordinary. Every day.
Click here for a list of SCHOCK product distributors: http://www.schock.de/en/find-a-dealer/
More on SCHOCK’s German consumer ad campaign here: www.schock.de/nichtalltaeglich