Elite home appliance brand Sub-Zero & Wolf has opened the doors to its newly refurbished Knightsbridge showroom. Styled the ‘Subterranean Showroom’, the lower ground floor of its existing flagship boutique has been fully transformed into a decadent, immersive space showcasing its full suite of products alongside a new theatre kitchen.
Working closely with luxury design practice James Brookman, this newly completed space has been configured across three multi-functional zones. At the heart of the showroom lies a new professional-grade theatre kitchen, set amongst a bank of 10 Sub-Zero & Wolf’s iconic stainless steel appliances. With seating for up to 10 guests, the kitchen will be utilised for demonstrations by Sub-Zero & Wolf’s private chef and will house its new interactive ‘Cook School’ sessions, hosted by resident home economist, Olivia Burt.
The showroom also features a sophisticated curved bar, integrated with extensive wine refrigeration and undercounter appliances offering a combined capacity of over 1,000 bottles. Designed as a contemporary spin on Art Deco style, the bar responds to its prestigious Knightsbridge location and is an elegant space for clients, suppliers and designers to understand the limitless possibilities for Sub-Zero & Wolf in the home, office or yacht. Touches such as limed oak panelling, antique mirror splashbacks and mother of pearl detailing complete the timeless aesthetic.
The final element of the showroom is a circular meeting room, fitted with 105 inch cinematic wrap-around presentation screens. Hidden behind discrete oak sliding doors, this area will be utlilised by Sub-Zero & Wolf’s distributors and designer network, for hosting clients and private events.
Ricky Davies, Managing Director for Sub-Zero & Wolf UK & Europe, comments, “2023 has been a milestone year for Sub-Zero & Wolf and we are delighted to unveil the Subterranean Showroom to our clients and industry network. As a brand, we are constantly innovating and this new experiential layout is a step away from the traditional showroom set-up, and one we hope presents our superior products and customer service in a fresh and exciting way.”
Sub-Zero & Wolf’s Knightsbridge Subterranean Showroom joins the firm’s existing European showroom in Cannes, with a new destination also set to open in Madrid later this year.
Sub-Zero & Wolf Knightsbridge showroom, 251 Brompton Road, London, SW3 2EP
Tel: 0208 418 3800 / www.subzero-wolf.co.uk
