Schmidt has created a kitchen on the side of a mountain. The “Vertical Home” illustrates how nothing is too much trouble when it comes to challenges for ultra-personalised home living projects.
To show their commitment to their customers, no matter how far-fetched their dream, they set the extraordinary challenge: to design a kitchen and wardrobe for an exceptionally demanding customer – the world-renowned mountaineer Kenton Cool. The twist was, they did not install the kitchen at his home in England but on the side of a mountain at an altitude of nearly 2,000 metres. And we succeeded with no compromises!
This technical and artistic feat is at the heart of this latest communication campaign: a dizzying 8-episode web documentary showing how they take customer service to new extremes.
A dizzying communication concept
Appearing from nowhere, in the vastness of the blue Alpine skies, a helicopter tows a Schmidt kitchen and wardrobe along the rocky cliffs of Le Parmelan, in the Alps. The challenge seems insane! Schmidt has risen to it for its new “Vertical Home” concept thanks to the high-precision expertise of its specialists.
Kenton Cool, the famous English mountaineer, is the hero of this high-altitude exploit. Steeped in good humour, this adventurer, who is no stranger to extreme conditions, does just what he does in his everyday life. Just as if he were at home, Kenton goes from the kitchen to the wardrobe, but at an altitude of nearly 2,000 metres! Everything seems simple for this athlete who is used to climbing the highest peaks.
And while this dizzying image of the “Vertical Home” campaign cannot fail to make its mark on viewers, the Schmidt team itself will also never forget this stunning experience. Beyond the stress of a last-minute change of filming location and anxiety about the inclement weather that was forecast, their greatest memories will be of this extraordinary human adventure and of Kenton making them scrambled eggs while gazing down into empty space!
The filming activities have left no trace on this incomparable natural site. The environment lies at the heart of the Schmidt philosophy and the mountain has been left completely undisturbed.
An 8-episode web documentary takes viewers behind the scenes of this film, which defies the laws of gravity! Watch it at www.verticalhome.schmidt
This elegant and unusual collection is the star of the Schmidt communication campaign, and gives a real sense of finesse to home living. Nano black, with its black velvety appearance, brings an ultra-matt touch to create a kitchen full of character. It is mixed with raw wood-effect units, creating a wonderful contrast.
Schmidt kitchens start from £10,000 incl delivery and fitting
Schmidt Groupe UK Ltd