John Mortimer joins Grant Westfield from the world’s largest global laminate manufacturer and global brand, Formica Group, where he was Sales Director UK, Ireland and Middle East.
Mortimer will report directly to Sarah Law who took over as Grant Westfield’s Managing Director in January 2017 implementing a product restructuring and brand repositioning strategy. A strategy which resulted in the launch of two new luxury panel collections and a successful collaboration with celebrity interior designer Linda Barker to promote the significant benefits of decorative panels in bathrooms as an alternative to traditional ceramic tiles.
An experienced sales and marketing director, Mortimer has a 1st class Honours Degree in Marketing Management from Northumbria University and CIM PgD in Marketing. He brings a wealth of experience in HPL products and engineered surface materials from working with the trade and retail sectors as well as in specification with architects, designers, fabricators, specifiers and developers.
His experience in customer and sales team development will add value to Grant Westfield’s operations in the UK and Europe, and further establish the Multipanel brand as the industry leader in both product and customer service.
Commenting on his appointment John said “I am delighted to be joining Grant Westfield; it is a fantastic opportunity to work with a team that is passionate about delivering excellent customer service and best in class products. I’m excited to play my part in growing the business through customer collaboration and by developing innovative products and services to meet their needs”
Sarah Law commented “Grant Westfield and Formica share many similarities; a reputation for quality, heritage and brand and have enjoyed a trading relationship spanning decades. Formica were the obvious supplier partner for our new, highly successful, Multipanel collections. John’s experience in customer and sales team development will add value to Grant Westfield’s operations in the UK and Europe, and further establish the Multipanel brand as the industry leader in both product and customer service. We are delighted that John is joining us in the next phase of our customer focused strategy for growth.”
Multipanel® is the UK’s leading brand of waterproof decorative panels for bathrooms and has the largest share of the waterproof panel market in the UK.
Among its customer outlets are leading national building merchants, trade counters and bathroom showrooms including: Travis Perkins, City Plumbing Supplies, Wolseley, Jewson, Grahams and various significant independent merchant groups, independent showrooms and online including VictoriaPlum.com.