With over 500,000 followers across her social media channels, interiors stylist Pippa Jameson highlighted the benefits of choosing Abode when renovating her own stylish kitchen, choosing the Abode Matrix sink and Linear monobloc in white and chrome. The inspirational photography and posts did much to raise the profile of the company’s products.
With social media platforms including Instagram, Facebook and Pinterest now being the go-to resources for consumers seeking interior design inspiration, Abode products have been gaining endorsement from top influencers, reaching an audience of over 600k.
Abode Swich, the clever device that changes any kitchen tap to one that delivers filtered water, has also enjoyed time in the social media limelight, featuring as part of a 1930s home renovation on popular interiors blog Boo and Maddie. The environmental benefits of opting for Abode Swich were also highlighted on award winning blog Oliver’s Madhouse, where it was fitted as a retrofit project as part of the blogger’s crusade to reduce the amount of plastic used and discarded by her household.
“Social media influencers can have a huge impact on the buying habits of consumers who are seeking ideas for a bathroom or kitchen renovation, and with Abode products featuring on the accounts of several influential interior design gurus, exposure to the brand is greater than ever,” comments Leanne Adamson, Abode Marketing Manager.
“Endorsements from some of the top influencers in the interior design world, linking back to the Abode Instagram page and website as they do, will no doubt help raise awareness of our offering and ultimately drive traffic to our retailers.”
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