GROHE Prelude 2020: GROHE has outperformed the sanitary industry’s market growth in the EMENA region in 2019. The company is set to continue its growth momentum in the integration of GROHE manufacturing and commercial assets into parent company LIXIL.
At last year’s ISH, GROHE showcased its a record number of 500+ product innovations, such as its first 3D metal printed taps Atrio Icon 3D and Allure Brilliant Icon 3D. The GROHE in-house 3D-technology also marked the latest
a landmark addition to LIXIL’s progressive, future-oriented technology and manufacturing footprint.
Alongside the introduction of the 3D metal-printing technology to Hemer, Germany, there has also been a significant recent investment in the Physical Vapour Deposition process at the global competence centre for showers and shower systems in Lahr, Germany. The brand can now efficiently provide colour finishes across all touchpoints in the bathroom.
“We enjoy tremendous know-how, technology and innovation power as part of LIXIL. These synergy potentials deliver constant improvements to our already strong technology infrastructure across our plants. Applied to our entire product development and manufacturing process, this greatly enhances the benefit and value for our customers”, commented Thomas Fuhr, COO Fittings LIXIL International and CEO Grohe AG.
2019 has seen many innovation highlights from GROHE. The “push-and-turn” SmartControl technology for showers and kitchen taps and the Rapido SmartBox rough-in system for concealed shower installations are only a few examples.
“We have seen great innovations, adding to the right product mix for our customers across the EMENA region. Irrespective of the price point, GROHE always offers a fantastic brand experience and a strong brand name, giving customers the freedom of choice for their sales channels and business requirements”, said Jonas Brennwald, CEO LIXIL Water Technology EMENA and Deputy CEO Grohe AG. In 2019, the brand has started to tell its story of shaping the future of water and has received the honour as “Red Dot: Sanitary Brand of the Year”, awarded for its consistent brand profile, known globally as a name for first-class industry-leading performance.
Pictured: (L-R) LIXIL Top-Executives met in Lahr for the official inauguration of the new PVD machine.
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