InSinkErator World Water d

InSinkErator® champions World Water Day

Worldwide, one in three people live without access to safe drinking water1 and by 2050, in certain places across the world, water could be scarce for at least one month per calendar year2. InSinkErator® champions the World Water Day initiative and encourages everyone to make habitual changes to reduce waste water for the sake of the planet.

The annual World Water Day (22nd March) advocates for the sustainable management of fresh water resources and looks to tackle the global water crisis, encouraging consumers, businesses, local authorities, community groups, schools and universities to get involved. The 2020 theme is ‘water and climate change’, which aims to raise awareness of the actions and solutions that can address water-based, climate change issues3.

InSinkErator® aims to educate consumers on the benefits of owning a specialist kitchen tap, not just in terms of being a convenient kitchen appliance but also for the water saving benefits. Available as a combined fixture or a stand-alone additional tap, InSinkErator® offers a wide variety of opportunities to consumers looking to make a positive lifestyle change. Households waste a significant amount of water every day waiting for hot water to reach taps from an often distant source. An InSinkErator® specialist kitchen tap only ever delivers just the right amount of water necessary, and makes for a positive and sustainable lifestyle change to any household.

A range of InSinkErator® specialist kitchen taps, including the full range of 3N1 steaming hot water taps, also boast a WRAS approval. A product that has been approved by WRAS confirms that it complies with the Water Supply (Water Fittings) Regulations and the Scottish Byelaws. The regulations ensure that the water fitting will not cause waste, misuse, undue consumption or contaminate the water supply, and must be ‘of an appropriate quality and standard’4.

Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator®, says: “At InSinkErator®, we are committed to using water more efficiently, and will be educating consumers with a series of social media hints and tips to reduce water waste in the home in the lead up to the World Water Day.

“We will continue to design safe and stylish appliances for modern living and busy lifestyles that offer resource savings and benefits to the wider environment. We will continually strive towards making the world a better place for forthcoming generations.”

For more information on InSinkErator products, please consult your Account Manager or visit the website at

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