Affordable quality from Prima

October 31, 2022

The Prima Collection, available exclusively from PJH, expertly combines on-trend design with high performance. Offering a superb collection of kitchen appliances spanning all categories, its cooking ranges include ovens, hobs, hoods and microwaves.

PJH’s Prima collection is known for its high-specification products at lower price points, while the Prima+ collection of premium appliances offers higher-spec models with additional functions and style features.

Prima continues to grow in popularity, helped by the brand’s continued output of quality products, coupled with highly competitive pricing. By avoiding adding some of the extra cooking appliance features that largely go unused, and focussing on a more defined range centred around daily consumer use, Prima offers ranges that it says compete with more expensive brands, whilst remaining competitively priced.

High-end looks are easily achievable with Prima by combining coordinating built-in ovens with compact microwaves and warming drawers, perhaps in a vertical or horizontal cooking zone. Prima offers a range of models with the same black glass and stainless steel design finishes so that such cooking ‘banks’ can be sleek and streamlined. Similarly, a comprehensive hob range offers matching designs for a consistent and complete look. From gas-on-glass to venting induction hobs, go for digital slider controls or matt black knobs. Extraction hoods boast the same level of flexibility with a wide choice of contemporary styles with excellent extraction rates and low noise levels. Many types are included, such as downdraft, island, angled and wall mounted, in widths of 60 to 90cm.

Being supplied by one of the UK’s largest distributors, PJH, Prima is said to be renowned for its excellent stock availability, even in the current climate, with the majority of products ‘In Stock’ and ready for delivery, Next Day if required. All Prima’s cooking appliances come with a premium customer service package, including a generous 5-Year Parts and 2-Year Labour Guarantee, a UK-based aftersales ‘PrimaCare’ support centre, and online ordering is easy via PJH’s industry-leading e-commerce site, the PJH Partners Portal.