Bushboard reported a successful kbb 2020 as it strategically relaunched and re-positioned its well-known Options and Omega ranges.
Options re-launch for Bushboard
The fresh updates across the Options laminate worktop range at KBB 2020 (stand G95). The Options post-formed range, manufactured in Wellingborough, Northampton has been the staple kitchen surface of choice for retailers throughout the UK for its style, durability and affordability.
An array of new decors are being unveiled to create an up to date range; all supported by a comprehensive marketing suite that includes a new brochure, display stands, point of sale and sample-service.
Caroline Elliott, Head of Product for Worktops at Bushboard, explains, “We have revisited the Options collection and created a range that combines practicality and quality with trend-led, hyper-realistic decors. The new range offers a great choice across 38mm & 28mm Q3 profiles, and is presented with an updated and striking new brand look.’’
24 new colours for Omega
Bushboard unveiled twenty-four striking new decors as part of an exciting re-energising of the Omega laminate worktop collection at kbb. Primarily square-edged, Omega provides the most contemporary designs, manufactured to feel and perform like real wood, stone and marble. Comprising fifty decors in thicknesses of both 22m & 38mm, the new designs also include seven post-formed decors to ensure optimal flexibility and choice for designers. A new Omega marketing collection is also available. It brings together a striking new brand look for sample-block display stands – available for retail partners – as well as a new brochure in both digital and print formats.
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