Quooker’s new Irish headquarters in Donnybrook, Dublin, is the next step in Quooker’s rapid expansion.
The 100-degree boiling water tap manufacturer Quooker has launched in Ireland with the opening of its new headquarters in Dublin. The new premises displays the entire Quooker portfolio, including the full collection of taps, tanks, finishes and accessories, as well as the new and improved CUBE. The space provides the opportunity forcustomers to try products first-hand and find the system that best suits their needs. Much like its UK counterpart, the Irish headquarters also hostsa VIP virtual sales service. This innovative and unique trading platform ensures the sales process is smooth and intuitive.
made it exceptionally difficult for a UK company to continue direct trade in Ireland. It therefore became apparent that we needed to change the commercial structure of our business – creating an Irish entity. Changing supply chain from EU nation to EU nation and removing the UK from that process makesthe whole structure more efficient for the wider business and even more so for our dealer partners.
Whilst the complexities of Brexit acted as a catalyst for the creation of our Irish office, this strategic move has been in the pipeline for some time. Growing at an impressive 120% per year, with over 10,000 installations in Ireland forecast for 2022 alone, Irish sales contributes to a significant part of our business. With an evident appetite for Quooker in Ireland, Brexit aside, it is vital for us to consolidate our base there. The territory needs it.
It is important for us that we have local people trading to local consumers in their own country. We have developed an Irish specific website, Irish TV advertising and of course, our brand-new Irish premises. Quooker Ireland has created10 new sales positions with further expansion anticipated through 2024.
Stephen Johnson, Quooker UK MD
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Brexit made it exceptionally difficult for a UK company to continue direct trade in Ireland. It therefore became apparent that we needed to change the commercial structure of our business – creating an Irish entity. Changing supply chain from EU nation to EU nation and removing the UK from that process makesthe whole structure more efficient for the wider business and even more so for our dealer partners.
“Whilst the complexities of Brexit acted as a catalyst for the creation of our Irish office, this strategic move has been in the pipeline for some time. Growing at an impressive 120% per year, with over 10,000 installations in Ireland forecast for 2022 alone, Irish sales contributes to a significant part of our business. With an evident appetite for Quooker in Ireland, Brexit aside, it is vital for us to consolidate our base there. The territory needs it.
“It is important for us that we have local people trading to local consumers in their own country. We have developed an Irish specific website, Irish TV advertising and of course, our brand-new Irish premises. Quooker Ireland has created10 new sales positions with further expansion anticipated through 2024
