Waterline Distribution, the UK’s largest supplier to the kitchen trade, has been recognised at the prestigious 2025 IER Awards, taking home the Best Kitchen Furniture & Accessories Award for its innovative Lifestyle Corner Pantry, while also being Highly Commended in the Distributor of the Year category.
The Lifestyle Corner Pantry — launched in 2024 — has proven to be a game-changer for retailers. Traditionally, corner pantries have been viewed as exclusive features of high-end bespoke kitchens. Waterline’s solution brings this sought-after design to a far wider market, offering a cleverly engineered system that is accessible, quick to install, and highly attractive on the shop floor. This award underscores Waterline’s commitment to developing products that enable independent retailers and kitchen studios to stand out in a competitive marketplace.
In addition to winning Best Kitchen Furniture Range, Waterline was also highly commended in the fiercely contested Distributor of the Year category. This commendation highlights the company’s dedication to service — a core tenet of its business model — reflected in consistently achieving customer satisfaction ratings of 95% and above. The recognition cements Waterline’s reputation for delivering reliable logistics, comprehensive product ranges and trusted account support to kitchen retailers across the UK.
Michael Marriott, CEO of Waterline, commented: “We are absolutely delighted to receive this recognition from the industry. Our Lifestyle Corner Pantry is the result of close collaboration with our retail partners, who wanted a feature that combines aspirational design with practical, everyday affordability. At the same time, being highly commended as Distributor of the Year is testament to the hard work and dedication of our entire team, who focus on making sure our customers always get the best possible service.”
The IER Awards (Innovative Electrical Retailing Awards) celebrate excellence across the kitchen, electrical and appliance sectors, recognising outstanding products, retailers and suppliers. Waterline’s dual success reflects the company’s strategy of coupling innovative kitchen furniture solutions with a steadfast commitment to supporting its customers’ growth and profitability.
For more information on Waterline’s award-winning products and services, visit www.waterline.co.uk.
