Buying group for KBB retailers, MHK UK, has expanded its digital footprint with the relaunch of www.kitchen-experts.co.uk, a B2C website designed to support consumers’ buying journey: from initial inspiration to connecting with local kitchen studios and finding their nearest Kitchen Experts showroom.

Simultaneously, www.mhk.co.uk has gone live as a new B2B platform, tailored specifically to the needs of MHK UK members, retail partners and suppliers. According to MHK UK, the two launches are part of a strategy to deliver an enhanced digital experience to its consumer and professional audiences.

Boosting consumer engagement

Kitchen-experts.co.uk has been an excellent tool for MHK members over the past five years, driving leads and footfall in stores. The new website focuses on helping consumers make confident kitchen buying decisions. It offers:

• Enhanced visibility for local studios: Customers can easily find and connect with trusted kitchen retailers.
• Higher enquiry rates: Thanks to seamless digital contact options with kitchen studios.
• Better-informed consumers: With smart tools like online planners, project references, and style inspiration.
• Optimised user journey: Thanks to optimised navigation and an intuitive showroom search.“

With kitchen-experts.co.uk, we’re increasing the visibility of our members at exactly the right moment: when their customers are actively searching,” explains David Morris, Sales Director at MHK UK. “This builds trust and boosts lead generation for their kitchen studios, while also showcasing our strong supplier partnerships to the consumer audience.”

Key benefits for MHK’s B2B website include:

• Centralised resources: Quick access to key information on brands, services, and business support.
• Streamlined communication: Fast and direct contact with MHK UK and its supplier network.
• Outlined benefits: Clear, in-depth insights into membership benefits for prospective partners.