Abode Karen Parker

Abode appoints Karen Parker as northern sales manager

Abode, designer and distributor of kitchen and bathroom solutions, has announced the appointment of Karen Parker as northern sales manager, covering Yorkshire & the Humber, North West of England and North Wales.

Based in Lancashire, Karen joined Abode on 3rd January 2023, bringing with her a wealth of experience within the brassware and bathroom manufacturing industry. Her previous experience includes a series of managerial roles with leading industry brands including Beko Appliances, Smeg UK, Wolseley, Triflow Concepts, and Bathroom Brands.

Karen will work alongside Victoria Hatton who joined the company last year. In doing so, the northern team is now able to split this high volume area in two, and become a shared Sales Map from January 2023. Together, they will be responsible for maintaining current sales programs within the business, whilst proactively seeking new opportunities to maximise sales and increase dialogue between the brand, and new and existing customers across the UK.

Karen says, “Nearly a month in already, I have the pleasure to say I have been welcomed with open arms, as I look to strengthen my place in the northern sales division at Abode. I have always had a natural ability to garner new and existing business relations, and I look forward to serving real needs and maintaining a transparent route to market for our growing customer base in the northern territories.”

Peter Phelan, Abode sales director says, “I’m delighted to announce the appointment of Karen Parker, adding a new line of communication and sales presence for our customers in the north. Her career to date has an established pedigree and lends itself perfectly to our portfolio of products where quality of design is at the heart of everything we do. I am therefore really pleased to welcome Karen to the company and look forward to seeing her explore, grow, and increase customer sales.”

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