Rangemaster has won the Brand Communication – Agility Award at the Marketing Society Global Awards recognising Rangemaster’s first-ever brand-led television campaign, Part of the Family since 1830.

This year’s shortlist included organisations such as Coca-Cola, PepsiCo, John Lewis and Aston Martin, which Rangemaster says made its win particularly significant. In addition to its award win, the AGA Rangemaster team was shortlisted for Best Brand Marketing Team, placing them in the top five globally from 196 entries.

The award-winning Rangemaster TV campaign celebrated the enduring role Rangemaster has played in British homes for almost two centuries. Sales volumes increased to almost three times the original target, while market share grew and key brand health metrics, including awareness, consideration, preference and purchase intent, all improved significantly.

Zoë Carter, brand consultant, and senior brand manager Emma Cowley led the strategic and creative development of the campaign, working closely with agency partners and teams across the business to bring the platform to life across television, digital, retail, trade and experiential channels.

Dominic Worsley, managing director, AGA Rangemaster, said: “To receive recognition at a global level alongside some of the world’s most famous brands is a tremendous achievement for everyone involved.

“This campaign was built on a clear belief that Rangemaster remains an important part of family life in Britain, and the results demonstrate the power of combining strong insight, creative bravery and commercial focus.
“Winning this award is a proud moment for the entire AGA Rangemaster team and for everyone who helped bring the campaign to life.”

The campaign forms part of a wider investment in the future of the Rangemaster brand following significant investment in UK manufacturing and product innovation.