BORA is currently constructing an iconic building in Herford, the eastern Westphalian heart of the German kitchen furniture industry.

The new complex will make the brand and product experience world as well as the ‘BORA principle’ accessible to visitors in a variety of ways. For BORA, a presence in the metropolitan region for kitchen furniture is the next logical step in its growth strategy. The creation of the new site aims to offer added value to not only customers and retail partners but also the city of Herford and its residents.

The new-build on Ahmser Straße, on the site that long housed a former sports hotel, is sustainably changing Herford’s skyline. The unconventional building right next to the B 239 bypass is visible from afar and easily accessible for all Küchenmeile visitors via the A2.

“We want to be close to our retail partners and enable as many prospective end customers as possible to enjoy the BORA Experience in person. We are therefore fully behind the investment in Herford as a new site” states BORA founder and CEO Willi Bruckbauer in support of the decision. The locals regard the project as a positive sign for the business location and thoroughly welcome it.

The building has a total area of about 2,000 m². As a permanent showroom for BORA and other partners from the furnishing sector, the new BORA site will be forever accessible to visitors. Space for the BORA flagship store and exhibition areas is currently being created over two floors.

Expansive green spaces and experience areas within the 10,000 m² grounds, the open-plan design with huge windows and the carefully selected interior materials, which Willi Bruckbauer always pays particular attention to as a qualified joiner, together promise to provide the ideal setting for permanently offering high-end gastronomy.

The leasing of exhibition space to interested parties from various trades offers prospective customers in the fields of construction, home living and furnishing a comprehensive product and brand experience combined with culinary highlights.