Grohe Make a Splash Foundation

GROHE raises money for LIXIL‘s “Make a Splash“ partnership with UNICEF

On Thursday 12th August, eight members of the GROHE UK team took to some of London’s most iconic
attractions to perform feats of strength, skill and sheer entertainment as part of a fundraising activity in
support of LIXIL and UNICEF’s “Make a Splash“ partnership.

From timed plank challenges in front of Buckingham Palace to juggling and push ups in Hyde Park, the GROHE team, who were also joined by many enthusiastic passers-by, challenged one another to a number of different tasks, with each successfully completed task contributing to the total UK fundraising target of £45,000. The “Make a Splash!“ partnership’s mission strives to tackle the global sanitation and hygiene crisis faced by millions of people worldwide who are without access to basic sanitation and handwashing facilities.

GROHE’s Summer fundraiser follows the great success of its recent social media-driven colouring activity in support of “Make a Splash!”. GROHE’s social media followers were encouraged to download and colour in a themed colouring sheet template, with GROHE donating £10 to the cause for each completed submission. Each completed colouring sheet was also put into a competition draw, with the chosen winner receiving £3000 worth of GROHE bathroom products.

Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA, responsible for marketing for the GROHE brand in the UK says, “We have had such a great response from our customers and the general public who have really got behind our campaign to support the Make a Splash! partnership. From dozens of entries into our colouring competition driven on social media, to proceeds from customer shower purchases being donated to the cause,

“We at GROHE also wanted to do something personally to show our support and help close the gap to our total fundraising target. Our team fundraising day was a great, light-hearted way to get behind the cause. We also had some great encouragement and engagement from the local public too which helped us raise awareness around the global sanitation crisis and the immense efforts LIXIL and UNICEF are undertaking to help tackle this“.

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