Grohe returns to ISH 2025 & reveals strategic roadmap

Leading global brand Grohe has disclosed its strategic roadmap for the forthcoming fiscal year, which includes its anticipated return to ISH 2025. Additionally, Grohe has announced its membership in influential organisations such as VDMA (Mechanical Engineering Industry Association Germany). Grohe’s decision to withdraw from ISH in 2021 was due to safety and health concerns amidst the pandemic.

Bijoy Mohan, LIXIL International’s leader, affirms, “Our roadmap for the upcoming fiscal year reflects our unwavering commitment to our consumers and customers, product leadership, and organisational excellence. A first highlight was our recent presence at Milan Design Week where we showcased the pinnacle of our portfolio with GROHE SPA.

“Through product innovations and collaborations with key industry partners, we are confident in our ability to drive sustainable growth, delivering value to our customers and stakeholders alike, empowering them to thrive in a dynamic market environment. In the face of challenging global market conditions, our international business, especially in Europe, experienced a notable slowdown in demand throughout the year. To address these unprecedented challenges head-on, we have implemented strategic measures for the Grohe brand and the European market. We are confident that these proactive initiatives will not only mitigate the impact of adverse market conditions but also enhance our profitability throughout the fiscal year ending March 2025.”

During the fiscal year 2024 (April 1st, 2023 – March 31st, 2024), the LIXIL EMEA region witnessed a 17% decline in sales on a local currency basis. To enhance customer engagement and foster sales growth for its Grohe brand, LIXIL has implemented a new regional structure to address varied market demands and conditions effectively.

Since April 1st 2024, the EMENA region was split in two: Europe and IMEA, comprising India & Subcontinent, the Middle East, including Turkey, and the entire African continent. According to Grohe, this strategic reorganisation will enable better customer support across Europe, IMEA, and beyond. Plus, it opens up chances for growth in the IMEA region beyond the Grohe brand, showing how LIXIL aims to expand and reach more markets.

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