Inspired by the latest trends, consumers create a vision of their dream bathroom, which is completely in line with their individual lifestyle, but needs to be brought to life by trusted professional partners.

GROHE Professional was created together with professional partners to be a unique product and service proposition. The dedicated GROHE Professional range encompasses over 700 products that the brand sells exclusively through the traditional wholesale channel – from reliable bestsellers like GROHE Eurosmart and the new BauEdge ceramics, to the Colors Collection and concealed shower solutions. Thanks to additional comfort features which speed up installation, this allows for the hassle-free planning and implementation of holistic bathrooms.

The professional’s everyday work is further facilitated by a comprehensive service and training concept that lets experts stay ahead of the competition.

In April 2023, GROHE is launching a campaign celebrating the partnership between consumers and their professional partners in realizing individual bathroom concepts – envisioned by the consumer, executed by the expert.