Going to the toilet, washing our hands are daily routines that we easily take for granted. For most of us, sanitary facilities with clean water are a matter of course, but many across the globe are facing a different situation. Two billion people lack basic sanitation, 673 million practice open defecation regularly and 40% of the world’s population do not have access to handwashing facilities and soap at home.
In 2018, UNICEF and LIXIL created a bold, new partnership called “Make A Splash!” – UNICEF’s first global shared-value cooperation in water, sanitation, and hygiene (WASH). It combines UNICEF’s WASH sector leadership with LIXIL’s global expertise in toilet design and innovation to tackle the sanitation and hygiene crisis.
As part of LIXIL’s brand portfolio, GROHE is launching its “Energy for Life” campaign as part of “Make a Splash!“, which will take place from May to August 2021 in 13 countries across EMENA to raise awareness and support partnership activities. GROHE will donate 1€/£1 for every participating GROHE shower system or thermostat purchased to help provide a child with access to a toilet at home, or a school with bars of soap. GROHE UK is also launching several other initiatives to support the “Make A Splash!” partnership including a creative colouring activity that is fun for all the family to get involved in.
To raise awareness of the campaign and its fundraising activities, GROHE UK is investing in a promotional
partnership with audio streaming platform, Spotify, in order to reach as many people as possible. For anyone
wishing to offer further support to LIXIL and UNICEF’s “Make a Splash!“ partnership, a digital donation page is
also available for ad-hoc donations Improving access to sanitation.