Häfele UK brings new Elements into AluSplash range

As demand for matt finishes and nature-inspired tones continues to rise, Häfele UK has expanded its range of bestselling AluSplash aluminium-based splashbacks, with eight new colours and a marble finish.

Available exclusively through Häfele in the UK, AluSplash is a stylish yet practical alternative to glass, acrylic and tiled splashbacks. As well as being easy to fit, the product is constructed from a flame-resistant aluminium surface with a fire-resistant mineral core that means AluSplash can be used behind all hobs and cooktops, including gas, for a seamless run of colour.

The Elements collection features a hand-picked selection of earth, air, fire and water inspired shades available in a luxurious, premium matt design.

Hafele AluSplash E;ements

Lava Stone and Smoked Ember create depth and drama with moody greys, while Forest Green and Green Mist cater to the surge in demand for green in interior design. The matt Iceberg White provides consumers with a neutral option to complement stronger cabinetry colours, while Midnight Moon injects sumptuousness. Within ‘fire’ merchants will find the impactful orange Autumn Leaves, as well as Frosted Flora, which takes inspiration from Icelandic fauna. Alongside the Elements collection, Häfele UK has also introduced White Carrara, a highly popular marble effect in a satin matt finish. 

“Add in these new options that are handpicked in line with demand and a superior, and highly desirable, matt finish that gives texture and warmth, and it’s an extremely strong proposition for merchants too that allows them to tap into current and emerging trends.”

The new Elements Collection will be available for merchants to order from early December and be supported by a comprehensive sales and marketing campaign, including sample boxes, point of sales, showroom display support and trade media advertising, as well as digital content targeting consumers.

Hafele

For more information, merchants can visit www.hafele.co.uk/alusplash_elements.

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