Superfront Wood Collection

Superfront launches wood collection

Superfront’s Wood Collection has been responsibly designed with sustainability at heart in their aim to motivate people to decorate their homes in a planet-friendly manner.

“We always design with sustainability in mind, whether it’s through creating a design that encourages recycling of Ikea cabinets that already exist in millions of homes – or from an aesthetic point of view. This mindset has resulted in what many refer to as timeless design, but also in a conscious use of materials that last over time and age well, says Monica Born, one of Superfront’s two founders.

Superfront’s new Wood Collection adhere to these principles.

“Wood might be the least “trendy” of materials since it has been around us for millions of years, but this is also the reason why we feel so comfortable having it around us in our homes. It creates a warmth that few materials can compete with. The fact that we have chosen to work with wood materials that have FSC certification * – for the Wood Collection as well as our lacquered Mdf products – should add to the warm feeling, Superfront’s other founder Mick Born adds.

The Wood Collection consists of wood veneered doors and drawer fronts, sides, tops and plinths as well as the new Bar handle that stretches across the length or width of the fronts. There are two different designs for the fronts – Plain and Vertical – and the whole collection is available in six different colours that keep the grain of the wood visible.

“To make the new Wood Collection look the same tomorrow as it does today, we have chosen to work with ash wood which we treat to achieve the exact colour tones that we want. Ash wood has a wonderful looking grain and is relatively resistant to UV light by nature. The fact that we have treated the ash wood with a UV-resistant stain and topcoat means that it retains its character much longer than, for example, a walnut veneer that tends to fade a lot when exposed to light” Monica says.

Superfront has thus stained the ash wood to achieve the six different colours, three of which are natural wood shades while the other three can be recognized from Superfront’s existing colour palette.

“Our dark colour Umber is related to walnut, wenge and smoked oak but has its very own character that makes this dark wood tone unique. Our wood-tone Biscotti can be compared to oak but with a less reddish hue and fewer deviating light streaks which gives it – in our opinion – a more elegant character that is more compatible with other types of wood than oak is. And the lightest, Alabaster Wood, simply looks like untreated ash. The remaining three colours come from our existing colour palette and are therefore called Thunder Wood, Cloudy Wood and Willow Wood” Mick concludes.

The Wood Collection will initially be available for the Ikea cabinet frames Metod, Pax and Bestå – making it possible to create kitchens, bathroom furniture, dressers, wardrobes and sideboards.

Available at superfront.com from January 28, 2021.

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