GROHE Professional is a new sub-brand from GROHE, tailored to installers’ needs and designed to simplify professional everyday work for those at the forefront.

GROHE Professional consists of a dedicated product portfolio that includes reliable bestsellers like GROHE Eurosmart or easy to install concealed champions such as the GROHE Rapido SmartBox, in combination with a comprehensive service and training concept, at the heart of which is the GROHE GIVE programme and the brand-new GROHE+ loyalty scheme.

The GROHE Professional initiative features a 360 approach to supporting tradespeople by offering tangible solutions across all areas of the industry, from product, skill development, communication, and customer service.

“With GROHE Professional, we underline our commitment to our professional partners. Based on our experience and expertise, we have put together a comprehensive product and service package that offers the sanitary industry solutions for the challenges of today and tomorrow. Installers are the backbone of our industry, so for us as a reliable partner, it is a matter of course to assist them in their busy everyday lives as best as we can”, says Jonas Brennwald, Leader, LIXIL EMENA and Co-CEO Grohe AG.