Leading food waste disposer and instant hot water tap brand InSinkErator is supporting World Environment Day this year by raising awareness about plastic pollution and ways to help tackle the issue.

Joining this year’s #BeatPlasticPollution movement, the brand is undertaking activities including hosting an Instagram giveaway for its most advanced 4N1 Touch tap and sharing hints and tips on how to make positive lifestyle changes.

In 2025, the world is expected to consume 516 million tonnes of plastics, and by 2060, annual global plastic consumption is projected to exceed 1.2 billion tonnes.*

World Environment Day, which calls for collective action, has been held annually on June 5 since 1973. Representing the primary United Nations outreach day for environmental support, it sees participation from over 143 countries annually.

Positively, the UK water dispenser market is the fastest-growing regional market in Europe, projected to reach USD 319.7 million by 2030.**

Key drivers of growth include increasing consumer focus on hydration, convenience, and eco-friendly appliances, as well as heightened awareness of water quality and microplastic pollution.

A primary benefit of having instant filtered water readily available through appliances such as the latest forward-thinking taps is that there is less need to purchase bottled water, especially thanks to the growing popularity of refillable drinking bottles in recent years, resulting in reduced plastic waste.

At the touch of a button, the InSinkErator 4N1 Touch tap provides a stream of filtered cold water for 30 seconds, and it will stop instantly with a second touch of the button.

InSinkErator is sharing social media advice to consumers as well as running an Instagram giveaway for its 4N1 Touch tap in a new brushed copper finish with free installation as part of World Environment Day.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe, InSinkErator, says: “In the UK, like the rest of the world, we are still looking to tackle the single-use plastic problem, however reusable bottles are such an easy way to make a difference. We’re pleased to be able to offer a product which can give customers refreshing filtered cold water for their bottles, meaning they no longer need to opt for throwaway plastic options.

“This year we are continuing to promote the #BeatPlasticPollution initiative and offer advice to both customers and staff whilst running a competition to give away our latest 4N1 Touch tap. Simple steps can make a difference, no matter how small, and it’s a problem we must all face together.

“We see it as an important part of what we do as a business — helping address issues such as food wastage and cutting down on plastic, to create a better future. Our products allow customers to take positive steps towards tackling bigger problems and this is something we can be proud of.”

For more information on InSinkErator and its products, please call 01923 594104 or visit: https://www.insinkerator.com/en-gb.

Visit the InSinkErator UK Instagram page here: https://www.instagram.com/insinkerator_uk