Premium stone and tile specialist Ca’ Pietra has hired Isabel Baker as its first dedicated social media manager, marking a new phase of investment in the brand’s online community and in the marketing support it provides to retailers, designers, and installers.

With an Instagram audience of 248,000 followers – the largest of any UK tile brand – social already sits at the heart of Ca’ Pietra’s marketing strategy. The creation of a specialist role marks the next step in turning that reach into even stronger foot traffic, qualified leads, and sell-through for the company’s nationwide network of showroom partners.

Grazzie Wilson, group marketing director and head of creative at Ca’ Pietra, says: “We’re incredibly proud of the community we’ve built on social, seeing installers, designers, and homeowners tag us in finished projects every single day is a real vote of confidence. Isabel joins us with award-winning agency experience and a proven track record of turning engagement into action. Her appointment signals our intent to take social to even bigger heights and to keep driving value back to the trade.”

Isabel arrives from social-first agency The Social Shepherd, where she rose to senior social media manager, and worked on some of the UK’s best known brands.

At Ca’ Pietra, she will focus on developing platform-specific content that inspires consumers and showcases new collections. She will also strengthen partnerships with creators and installers to supply retailers with a steady stream of ready-to-use lifestyle assets.

Isabel adds: “Ca’ Pietra is already the industry pacesetter on social. My goal is to transform that enviable reach into measurable sales growth for our stockists while continuing to surprise and delight the design community with thumb-stopping content.”

For more information on Ca’ Pietra, visit www.capietra.com