Circulating on social media in recent months, the idea of cultivating whimsy is about having more fun and embracing a dreamlike, playful approach to life. That mindset is now spilling into interior spaces, as Pinterest searches for ‘whimsy’ have increased 20% month-on-month, and ‘whimsy room’ 68% in the past quarter.

Kate O’Brien, style consultant at Swift Direct Blinds, says: “What started as quirky social media slang has evolved into a trend that is genuinely shaping the way people approach their interior choices. People are moving away from minimalist, sterile design and instead looking for original, eccentric pieces that fill their space with personality.

“Bold, patterned wallpapers are an easy way to start enhancing the whimsy in your home. With hundreds of prints and colours available, it’s simple to choose something unique and eye-catching. Find a wallpaper you love and build the rest of your room around it.

“When it comes to prints and patterns, don’t be afraid to mix and match to create contrast and curiosity. Striped curtains can elongate a room, soft floral cushions add comfort, and a bold animal print sofa can be a playful focal point.

“The same applies to furniture; avoid buying full matching sets and choose individual pieces with unique shapes that spark excitement. This is the perfect moment to apply the ‘unexpected red theory’, adding a seemingly mismatched pop of red to create a surprising point of interest. Vintage pieces also play beautifully into the concept of whimsy, bringing character and stories from previous owners.

“Most importantly, whimsical interiors are about curating a space that reflects your personality and creates an environment you genuinely enjoy returning to again and again.”