Unveiled during Milan Design Week 2025, Samsung’s latest Bespoke AI collection marks its most comprehensive move yet into integrated, intelligent home appliances. Spanning laundry, refrigeration, cooking, floorcare and dishwashing, the range combines pared-back aesthetics with embedded AI functionality, signalling a shift towards more responsive, energy-conscious homes.
Here’s what’s arriving in the UK – and when.
A more efficient approach to laundry
Leading the line-up is the Bespoke AI washer (WF90H09C4ST), priced at £1,099. Rated A-65%, the machine is engineered to use 65% less energy than the baseline required for a Class A appliance — positioning it among the more efficient domestic washers currently available.
A 7-inch touchscreen Smart Screen sits at the centre of the interface, while AI Wash+ technology automatically adjusts water and detergent levels based on load weight, fabric type and soiling. The system is designed to reduce waste while maintaining wash performance.
Modular refrigeration with a minimalist edge
Samsung expands its Bespoke refrigeration offer with a 1-Door Fridge and 1-Door Freezer, each designed to function independently or as a paired configuration. Prices range from £899 to £1,249 for the fridge and £949 to £1,249 for the freezer.
The units adopt a handleless, flat-fronted design, incorporating an Auto Open Door mechanism that responds to a light touch — a practical addition in busy kitchen environments. Internally, All-Around Cooling distributes cold air evenly through integrated metal cooling panels, rather than relying solely on rear-wall circulation. The fridge launches on 27 April, followed by the freezer on 8 June.
Cooking without compromise
For open-plan kitchens, particularly island layouts, Samsung introduces its extractor induction hob. Available in two models from £1,999.99, the appliance combines induction cooking with integrated extraction, removing the need for overhead ventilation.
Finished in a matte, scratch-resistant surface with anti-fingerprint coating, the hob is designed to maintain visual clarity across the kitchen. The built-in extractor supports cleaner sightlines – a key consideration in contemporary, multi-functional spaces. Both models will be available from 8 June.
Floorcare meets flexibility
The Bespoke AI range extends into floorcare with the Jet Stick 95S cordless vacuum. Delivering 280W of suction, the unit also supports a mop brush attachment, enabling simultaneous vacuuming and floor washing. Pricing and UK availability are yet to be confirmed.
Smarter dishwashing
Completing the collection is a new Bespoke dishwasher with an A-10% energy rating. AI-powered cycle detection adapts washing performance according to load conditions, while a push-to-open door mechanism reinforces the clean, handleless design language seen across the range. Further details on pricing and availability are expected closer to launch.
Availability
The Bespoke AI collection will roll out across the UK via Samsung’s direct channels and selected retail partners, with product availability staggered through spring and early summer 2025.
