Ca’ Pietra has partnered with Jo Loves to celebrate the launch of the fragrance house’s newest limited-edition scent, With Love From Capri, bringing together two design-led British brands for an immersive, sensorial launch experience.

The Jo Loves event welcomed beauty and lifestyle influencers for a Capri-inspired celebration, complete with Italian cuisine, a bespoke Capri Spritz cocktail and a tile painting workshop hosted in collaboration with Ca’ Pietra.

Led by Ca’ Pietra’s in-house artist, Aaron Hammond, the workshop invited guests to create their own hand-painted tile designs inspired by the fragrance. Drawing on its bright citrus opening, aromatic green heart and warm, lingering base, guests translated the scent’s sun-drenched Mediterranean spirit into something tactile, expressive and enduring.

The collaboration feels especially fitting for Ca’ Pietra, whose collections have long been inspired by the colour, texture and atmosphere of Mediterranean living. From Italian-made tiles to the charm and nostalgia of its Nonna collection, the brand has a natural affinity with the landscapes, craftsmanship and relaxed elegance at the heart of this Jo Loves launch.

For Ca’ Pietra, the partnership offered an unexpected way to connect with a design-conscious audience, demonstrating how tiles can hold meaning beyond the spaces they inhabit. Through colour, pattern and hand-finished detail, the workshop brought surface design into conversation with scent, exploring how memory, place and creativity can be expressed through craft.

Jo Loves, founded by Jo Malone CBE, is celebrated for its storytelling approach to fragrance, with each scent inspired by personal moments, travel and sensory discovery. With Love From Capri captures the essence of the island, from sunlit citrus groves to shaded terraces, opening with notes of bergamot, lemon, mandarin and bitter orange, unfolding into a heart of bitter orange leaves, ginger and magnolia, and settling into a warm base of patchouli and ambergris.

Grazzie Wilson, Group Brand Director, says: “At Ca’ Pietra, design is at the heart of everything we do, so stepping into a collaboration with Jo Loves felt like a natural extension of the brand. There is a clear synergy between the world they have created with With Love From Capri and the Mediterranean spirit that runs through so many of our collections, from our Italian-made tiles to the warmth and character of Nonna. By interpreting scent through surface and pattern, we are exploring how design can move beyond one medium, transforming fragrance into something tactile, expressive and lasting. Experiences like this allow us to challenge convention while showing how design can connect different creative worlds in ways that feel fresh, meaningful and full of possibility.”

The collaboration also reflects Ca’ Pietra’s wider commitment to engaging consumers in ways that feel culturally relevant and design-led.

About Jo Loves

Jo Loves is a British fragrance house founded by Jo Malone CBE, built on a passion for storytelling through scent. Each fragrance is inspired by personal memories and travel, capturing moments in time through modern, emotive compositions. Available online and at selected retailers worldwide.