ASKO joins KBSA as corporate member

Scandinavian appliance brand, ASKO, has announced that it’s officially the latest corporate member to join the Kbsa (Kitchen Bathroom Bedroom Specialists Association). 

The Kbsa is a highly-regarded association within the kitchen, bedroom and bathroom sectors, and is made up of independent, local retailers, plus over 100 of the industry’s leading manufacturers.

By becoming a Kbsa corporate member, ASKO is dedicated to supporting the retail members who uphold the association’s high standards of design, supply, installation and first-class customer service throughout the KBB industry.

Michael Hardwick, head of sales at ASKO UK, commented: “When I first joined ASKO 6 months ago, one of the first people I contacted was Richard Hibbert, who quickly put me in touch with Malcolm Scott. I had been following the Kbsa through previous roles for a few years, and I was so pleased to be in a position where I could reach out to discuss becoming an approved corporate member of the group. 

“The Kbsa and its members represents so much about ASKO UK’s ambitions to grow in the Kitchen Studio network, and we are looking forward to meeting and working with many of the fantastic showrooms over the coming months and years.”

Retail and corporate membership director at Kbsa, Malcolm Scott said “I am pleased to welcome ASKO UK to the Kbsa.  Corporate members play an important role and enhance the Kbsa’s position as a voice for our industry.”

To find out more about ASKO, and to view their full product portfolio, please visit

For more information, please contact the ASKO UK team at Hatch Communications: / 0113 361 3600.

About ASKO

ASKO was founded in 1950 in Vara, Sweden, when an innovative young farmer decided to build a washing machine for his mother to suit her every need. Now, almost 70 years later, ASKO is a global brand that designs and develops premium kitchen, laundry and professional appliances.

With a uniquely Scandinavian approach, ASKO combines award-winning design with clever features and solutions to deliver products that meet the highest demands when it comes to design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. And since 1995, ASKO has been certified ISO 9001, which means that you can always trust ASKO’s products to be of the highest quality. 

ASKO’s appliances are exported and distributed by sales companies in the Nordics, USA, Australia and 50 other markets worldwide.

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