Quiet Luxury GROHE Lochanna

GROHE explains ‘Quiet Luxury’ & the eco-aware consumer

Influenced heavily by trending interiors that favour understated craftsmanship and quality design over mass trend-led styling and overbranded buys, ‘Quiet Luxury’ requires each design decision to be conscious, considered and refined. 

‘Quiet Luxury’ brings understated elegance into a space and has been gaining recognition within the interior design sphere of late.

A recent YouGov study, found that 23% of UK adults view the environment as one of the top three most important issues currently facing the country. Since their research began in 2011, YouGov noted that those acknowledging environmental issues as important matters have steadily risen over the past decade, from having hovered between 5%-9% until 2014 to consistently staying above 20% ten years on. Societal demand and awareness around sustainability is a key driver for manufacturers to provide premium performance products that cater for eco-friendly and environmentally conscious lifestyles.

GROHE lifestyle & portfolio

With quality, sustainability, and human-centric design at the core of the GROHE product portfolio, GROHE says it naturally embodies the ‘Quiet Luxury’ approach to design and specification. Alongside premium quality products created with expert craftsmanship in timeless designs, the portfolio is subtly equipped with GROHE’s innovative technologies to deliver the very best in experience as well as offering sustainable benefits.  

GROHE & Caesarstone Collaboration

GROHE’s latest collaboration with premium quartz surfaces brand Caesarstone, for their brand-new Private Collections, is an extension of GROHE’s beloved premium models, Atrio and Allure Brillant. The collection provides a customisable design experience with a choice of colour, finish, material, and handle options.

Integrated within a number of the fitting’s body is GROHE’s water-saving technology, EcoJoy, which reduces the water flow by up to 50%, without compromising on performance.

Sustainable design

GROHE recently announced Spring 2024 as the market launch of its first-ever water-recycling shower GROHE Everstream. The shower system is currently being field tested and a training programme for installers is expected to start in the second half of 2023. In addition, GROHE is also aiming to have all GROHE concealed showers water-recycling-ready by 2030. GROHE Everstream has been designed to create the showering experience users expect but consuming as little fresh water as possible – and using far less energy. The Everstream system uses as little as a quarter of the water and a third of the energy typically required by traditional showers.

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