Grohe

GROHE’s Kitchen portfolio: Easy upgrade for the busiest place in every home

The kitchen has become an essential centrepiece in modern households. Urbanisation leads to open living concepts: The living area, dining room and kitchen merge into one space – here, the social life with family and friends thrives. This trend has even accelerated in recent years and led to changing demands on modern kitchens: Being a multifunctional living space for cooking, working and even home-schooling activities. Therefore, consumers’ expectations towards kitchens are higher than ever before. The kitchen tap, for example, is one of the most frequently used touchpoints in the kitchen.

Despite the occasional neglect of this important player in the kitchen planning process, a new tap can greatly enhance the 60cm around the sink.

GROHE SmartControl: hassle-free installation with maximum effect
A kitchen renovation is a major project and a big investment, but a kitchen upgrade can be done without a big budget. GROHE SmartControl kitchen taps are easy to install in any kitchen set-up. This enables installers to offer their customers a hassle-free kitchen upgrade while saving essential work time.

“Professionals are in high demand, especially in the current renovation boom. Our partners are often under time pressure and have to manage several projects simultaneously. At the same time, they want to offer their customers not only excellent service but also customized solutions for their needs,” says Jonas Brennwald, Leader LIXIL EMENA.

“To best support our partners, our promise for our kitchen products is the same one we are known for in the bathroom: It is our aim as innovators to develop high-quality, consumer-oriented products that are real assets – making installers’ day-to-day-business easier and keeping them one step ahead in terms of advice and service”, Brennwald continues.

With SmartControl kitchen taps GROHE is addressing the need for convenient solutions that mean real
added value for consumers in their everyday life. Instead of using a lever, the SmartControl kitchen tap
offers an intuitive push-and-turn operation – ideal when hands are full or not clean – and are also
available with two spray types. With the push of a button the SmartControl Dual Spray tap can be
switched between shower spray and the interchangeable laminar or mousseur position. Three different
designs (Essence, Zedra, Minta) and up to ten different colours and finishes offer aesthetic options to
suit all tastes and room concepts.

Following the Perfect Match philosophy, GROHE SmartControl taps can be combined with a great
variety of kitchen sinks that match the tap in form and function. There are no limitations for customers.
From compact models with integrated drainers to chic built-in sinks that blend into the customer’s
worktop – there is a GROHE sink to every kitchen scheme. All available in a sleek stainless-steel finish
or as super-durable composite sinks in Granite Grey or Granite Black.

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