Haier has partnered with housebuilder Fernham Homes to supply integrated kitchen appliances for a new development of 59 private homes at Blean, near Canterbury.

The agreement will see every three and four-bedroom property fitted with a suite of Haier built-in appliances, providing buyers with fully equipped kitchens as standard.

The specification includes ID Series 2 electric ovens with hydrolytic cleaning and air fryer functionality, ID Series 2 induction hobs, ID Titanium and 55 Series 6 built-in refrigeration, Washlens Plus integrated dishwashers and I-Pro Series 3 washing machines. Selected homes will also feature combination microwaves, warming drawers and heat pump tumble dryers.

The partnership was established following a product demonstration at Haier’s Design Activation Centre at the Business Design Centre in London, where Fernham Homes selected the brand based on its combination of design, functionality and value.

A four-bedroom show home at the Blean development, now open to visitors, features a fully integrated Haier kitchen.

Jim McEwan, managing director UK & Ireland at Haier UK, said: “Partnering with Fernham Homes allows us to bring our vision of the modern connected kitchen directly into new homes, giving new home buyers immediate access to premium, high-performance appliances.

“Today’s homeowners are looking for spaces that are not only beautifully designed, but also practical and efficient from day one. This collaboration ensures that every home is ready to meet those expectations.”

Sean Ellis, managing director at Fernham Homes, added: “When selecting appliances for this development, it was important for us to find a partner that could deliver on quality, design and technology, while remaining accessible for buyers.

“Haier stood out for its combination of innovative features, contemporary styling and overall value, allowing us to create kitchens that feel premium, functional and ready for modern living.”

The partnership reflects the growing demand for move-in ready homes with fully specified kitchens, while further strengthening Haier’s presence in the UK new-build housing sector.