InSinkErator^® has reported a successful exhibition at kbb Birmingham 2020. The newly-designed stand attracted a high volume of visitors that were the first to see a brand new range of additional steaming hot water taps from InSinkErator^®, which were previewed at the exhibition.

InSinkErator^® showcased a selection of products at the biennial kitchen, bathroom and bedroom trade show. The stand featured its range of 4N1 Touch taps, a selection of 3N1 steaming hot water taps and the GHI approved M Series 66 food waste disposer.

At the exhibition, InSinkErator^® announced that its NeoChiller is now available to order. The NeoChiller can be connected to a wide range of InSinkErator^® specialist kitchen taps, allowing users to dispense instant filtered, chilled water between 3°C to 10°C. InSinkErator^® also previewed its new collection of additional steaming hot water taps, the Modern 3010 and 3020 taps, in six metallic finishes, including brand new finishes Brushed Bronze or Polished Nickel, as well as the on-trend Velvet Black finish. Also on show for the first time at kbb was the InSinkErator^® range of soap dispensers, designed to offer a stylish and complementary option to dispense liquid soap, while further de-cluttering the kitchen sink area.  

Furthermore, InSinkErator^® displayed its brand new food waste disposer, the E75. The E75 joins the Evolution 250 and Evolution 150 food waste disposers, taking the InSinkErator^® Showroom Collection offering up to three models. InSinkErator^® food waste disposers are a sustainable and convenient solution for the home, diverting food waste from ending up in landfill and freeing-up space in the kitchen with one less waste bin.

As part of its ongoing effort to educate consumers on the numerous benefits associated with owning a food waste disposer, an informative graphic detailing what happens to food waste particles when flushed down the drain and the ‘food waste disposer myth buster challenge’ were key aspects of the new InSinkErator^® exhibition space.

With sustainability being a key theme and to support its commitment to protecting the world we live in by reducing single-use plastic waste, InSinkErator^® provided visitors to its kbb stand with InSinkErator^® branded, re-fillable, water bottles and hessian jute bags.  

The InSinkErator^® sales team were on hand to conduct product demonstrations, while educational product videos, and customer testimonial clips, played on the large video wall. InSinkErator^® trade partners were also able to take advantage of exclusive show offers. 

Anne Kaarlela, Marketing Communications Manager, Europe and Russia InSinkErator^®, says: “At InSinkErator^®, it was important for us to exhibit our range of food waste disposers and specialist kitchen taps at kbb 2020, enabling visitors to see, feel and use the latest InSinkErator^® products, while hearing about the benefits from our dedicated sales team.

“We invested in a new stand for 2020 that incorporated our style, portrayed our key messages and highlighted our commitment to a sustainable future, in addition to providing demonstration capabilities to offer visitors first-hand experience at using an InSinkErator^® product.    

“We are delighted with the number of visitors we had to our exhibition stand and extend our gratitude to our distributors for further supporting us at kbb 2020. We look forward to kbb 2022 and continuing to raise awareness of InSinkErator^® in the kbb industry.”

For more information on InSinkErator^® products, please consult your Account Manager or visit the website at https://insinkerator.emerson.com/en-gb