Shower enclosure manufacturer, Merlyn, has launched “Velvet Paw”, a new bespoke dog shower collection to help retailers capitalise on growing demand for pet-friendly home improvements.

Positioned as a high-value add-on, Velvet Paw brings quality materials into utility and boot rooms, for a stylish solution for muddy paws and everyday grooming.

Each enclosure is made to order, with sizes available up to 1000mm width and 1000mm height and crafted from 10mm toughened safety glass for durability and a premium finish available in five options; Opti Clear, Satin Etched, Smoked Black and Bronze, with a choice of five profile finishes; Brushed Brass, Matt Black and Chrome.

For showrooms, retailers and installers, new Velvet Paw offers an opportunity to drive incremental spend while tapping into a fast-growing lifestyle trend, helping customers create spaces that work just as hard for their pets as they do for them.

Merlyn affirms, “Pet ownership is shaping how homes are designed. Velvet Paw gives retailers a simple way to offer something practical, premium and a little unexpected, while adding real value to the overall sale.”

With demand on the rise, Velvet Paw ensures retailers stay one step ahead.