Omega Kitchens is expanding its support for independent retailers following the success of its premium In Frame collection, which has secured 90 retail partners across the UK.
The company has invested more than £3m over the past two years in product development, stock, operational infrastructure, showroom facilities and retailer support, with the aim of helping retailers compete in the premium kitchen market.
Manufactured in Yorkshire, the Omega In Frame collection combines traditional glued and dowelled cabinetry with contemporary design flexibility. Available in 26 painted colours, the range includes more than 700 stocked SKUs, five-week lead times, one-week painted accessories, own-brand branding options and dedicated technical support.
Sir Bob Murray, chairman of Omega PLC, said: “We’ve always believed that standing still isn’t an option. You can’t run a business in survival mode and expect to come out stronger. At Omega, we’ve continued to invest because we believe our retailers deserve a partner that is constantly improving, evolving and looking for ways to help them succeed.”
Omega has also strengthened its retailer support through partnerships with TruBlue, Cyncly and ArtiCAD, providing access to a dedicated In Frame catalogue with live product specifications and pricing. Retailers also benefit from plan checking, quote checking and technical guidance.
Ashley Gerrard, design operations manager at Omega Kitchens, said: “One of the biggest challenges retailers face when introducing a new furniture range is developing confidence in the specification and ordering process. Our plan checking and quote checking service is designed to remove that uncertainty.
We work closely with retailers to review designs, identify potential issues before orders are placed and help ensure projects run smoothly from order through to installation. It’s about providing an additional layer of technical expertise that reduces risk, avoids costly errors and gives retailers confidence.
And that support doesn’t stop once the initial training is complete. Through our Customer Service team and Area Managers, retailers have direct access to experienced people who are there to help whenever they need us.”
Omega has also invested more than £250,000 in redeveloping its headquarters showroom, creating a lifestyle space that showcases the In Frame collection across a range of room settings.
Sir Bob Murray added: “Retailers don’t need another supplier; they need a partner they can rely on. That’s why our investment has gone far beyond the product itself. We’ve built a complete package of support around our In Frame collection – from specialist design expertise and technical guidance to training, marketing tools and dependable lead times.
“Our aim is simple: to help independent retailers compete successfully in the premium kitchen market while giving them complete confidence in the team supporting them. When our retailers grow, we grow. That’s why everything we’re investing in today is focused on helping our partners succeed tomorrow.”
