PJH’s appliances, sink and tap brand, PRIMA, known for its quality products at everyday low prices, has enhanced its support to PRIMA stockists by launching a handy 8-page consumer booklet, brimming with industry-leading pricing on its most popular products.

Featuring recommended retail prices including VAT, the brochure is suitable for handing out to the end-consumer – making it a great sales tool. It includes some of PRIMA’s best-selling lines across its cooking, cooling and cleaning appliances as well as kitchen sinks and taps.

The PRIMA brand continues to thrive, as many recognise the collection’s endless qualities and design-led finish matched with the most competitive prices – and across a range of price points. To support the brand yet further, the new literature, available now, offers some outstanding new pack deals and price reductions.

Taking the prime front-cover spot, the PRIMA Integrated Appliances Package offers an integrated fridge freezer, dishwasher and washing machine all with great specifications and perfect for customers on a budget. With their ‘behind-the-door’ design, these low-priced integrated PRIMA appliances can really help customers to make the most out of their kitchen budget.

Other coordinated PRIMA packages, for the ultimate in convenience, include four Cooking Packs, offering matching ovens, hobs and hoods, and six Sink & Tap Packs, in either black granite or stainless steel, offering savings of up to 16%. PJH has also introduced new Pack Codes for all multiple PRIMA appliance packs, making ordering that much easier.  

Highly competitive pricing continues across many other appliance categories including hobs, hoods, wine coolers, integrated appliances, granite sinks (four colours to choose from) and (granite) colour-coordinated kitchen mixer taps.                                                                           

Supported with PJH’s comprehensive ‘First Choice’ service, all PRIMA appliances, sinks and taps are available for Next Day Delivery – to 93% of UK postcodes, with the option to have products delivered to store or the customer’s home, offering stockists maximum choice and flexibility.

In addition, PRIMA appliances come with a generous Five Year Parts and Two Year Labour guarantee, sinks come with a 20 Year guarantee and taps come with a Five Year guarantee.

To see the new PRIMA booklet, simply click the link:   Prima-8-page-Booklet.pdf (pjh.uk)

For more information or to order copies of the new PRIMA booklet, contact the PJH sales team on Tel: 0800 8 77 88 99 or visit the PJH Partners Portal website, www.partners.pjh.uk and head to the ‘My Dealer Support’ area to download or order copies.