RAK Ceramics Previosa

RAK Ceramics showcase new collections in Italy

RAK Ceramics has today unveiled its latest collections at Cersaie, an international ceramics exhibition that takes place in Bologna, Italy. For kitchen and living areas, RAK is highlighting RAK-Preziosi with its smooth-to-the-touch finish and distinctive patterning.

Natural marble tile collections

RAK-Preziosi delivers a stand-out backdrop feature wherever it is used. Through-body veining is a RAK Ceramics innovation that enables natural marble veins to pass through the entire thickness of an unglazed porcelain slab with breath-taking results.

Thanks to innovative printing technology, pattern repetition is kept to a minimum and the delicate lines throughout the slab surface appear random and natural. From floors to wall surfaces and kitchen worktops, the effect is particularly dramatic when the product is used over large areas, with RAK-Preziosi being just one example set to be shown at Cersaie.

The epitome of luxury and sophistication, this maximus marble collection is also available in the trend-setting open book effect in a huge range of sizes, thicknesses and design solutions and can be chosen in several colours, including Green, Ocean, Pearl, Rio and Rock

Abdallah Massaad, Group CEO, RAK Ceramics commented:

“We are proud to present our new collections at Cersaie 2021, especially at such an extraordinary time. Cersaie is an essential event on our marketing calendar and one of great strategic importance for RAK Ceramics. In recent months we have put all efforts into strengthening our positioning as a lifestyle solution provider by developing new collections for bathroom floors, surfaces, large-format tiles, sanitaryware and accessories, all of which are perfectly coordinated.”

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