Bathroom solutions brand Abode has announced the appointment of Keelea Badham as national account manager, effective 1st September 2025.

Badham brings over ten years of experience in account management across the KBB sector, with a background that includes design and showroom roles at Möben Kitchens, Kedleston Interiors and B&Q.  Most recently, she held regional and national account responsibilities with Grohe and Franke Group, where she was instrumental in developing customer relationships and driving commercial growth.

In her new role, Badham will focus on developing strategic partnerships and exploring new opportunities to support Abode’s position in the market.

“From sales and strategy implementation to negotiation and commercial development, I thrive on building connections and understanding customers’ wider objectives,” she said. “Abode is a brand that consistently delivers on product innovation, design and service, and I’m excited to contribute to its continued growth in the kitchen and bathroom space.”

Peter Phelan, sales director at Abode, added, “We are delighted to welcome Keelea to the Abode team. Her expertise and relationship-focused approach will play an important role in strengthening connections with our customers and supporting the wider sales strategy. I look forward to working with her as we continue to raise the profile of the Abode brand.”

Founded in 2002, Abode is a UK-based designer and distributor of kitchen taps, sinks, boiling water taps, and bathroom solutions.