Florim has appointed engineer Beatrice Lucchese as chief executive officer, marking a significant milestone in the company’s long-term leadership evolution and formally welcoming the third generation of the Lucchese family into the executive management of the business.
Founded in the early 1960s by engineer Giovanni Lucchese, Florim has grown into an international brand with more than 1,400 employees worldwide and revenues of approximately €420 million in 2025. Since 1984, Chairman Claudio Lucchese has overseen the company’s expansion and international development, helping establish Florim as a leading name within the premium surfaces sector.
The appointment was confirmed during a Board of Directors meeting held on Thursday, May 21, and signals a new chapter for the Italian surfaces specialist, which has become a global reference point in high-end porcelain stoneware for architecture, interiors and construction.
A graduate in Engineering and Architecture from the University of Bologna, Beatrice Lucchese began her career with a research project focused on nanotechnologies applied to construction materials before gaining experience with leading international multidisciplinary engineering firms. Having joined Florim’s Board of Directors in 2021, she became part of the company’s operational structure in 2022 as technical sales engineer, later progressing through senior roles including chief commercial officer and project director.
Commenting on the appointment, chairman Claudio Lucchese said: “I am confident that my niece Beatrice will lead Florim with enthusiasm, expertise and determination. Over the years, she has combined vision, listening skills and a deep understanding of the company, building a solid path within the group. Her appointment represents an important step in Florim’s continuity journey, with a strong focus on the future and new generations.”
Beatrice Lucchese added: “Florim is a strong, international company deeply rooted in the values that have guided its growth over time. My commitment will be to continue this journey with an open perspective toward market evolution, innovation and the enhancement of internal talent, while further strengthening Florim’s identity and its role as a leading name in the world of high-end porcelain stoneware.”
Claudio Lucchese will continue to support the business in his role as chairman and majority shareholder, contributing his strategic vision and industry experience to the next phase of Florim’s development.
