Premium appliance brand ASKO has unveiled its next-generation laundry collection – Scandinavian Laundry Care 2.0 – built to redefine performance, hygiene, and design in the modern home.

Comprising three washing machines and three tumble dryers, the new range is available in Classic, Logic, and Style models—each tailored to suit different user needs and home aesthetics. With this launch, ASKO builds on its longstanding heritage of precision engineering and Nordic design principles.

At the heart of the washing machine range is ASKO’s exclusive Steel Seal™ drum door. Replacing the traditional rubber bellows with hygienic stainless steel, this design enhances cleanliness and longevity. The result is a wash environment that is up to 95% more effective at eliminating bacteria and allergens, making it especially suitable for allergy sufferers. The range has earned Sensitive Choice accreditation, underlining its health-first credentials.

ASKO has also updated its Quattro Construction™ with a 2.0 iteration. Now even quieter and more stable, the system minimises vibrations, delivering a peaceful, disruption-free laundry experience.

Every model in the washing range features smart, resource-conscious innovations, including:

Pro Wash and Super Rinse for improved fabric care

Sensi Save™ for optimised water and energy use

Auto Dose technology, dispensing the ideal amount of detergent automatically

The tumble dryers in the new line-up match their washer counterparts in performance and design. Featuring ASKO’s Butterfly Drying™ with Bundle Guard™, the system prevents fabric tangling and ensures even drying, extending garment life while reducing energy use. A self-cleaning lint filter and specialised anti-allergy cycles further enhance hygiene and performance.

Driven by energy-efficient inverter motors, these dryers operate quietly, meeting the demands of open-plan living and eco-conscious consumers.

ASKO has also introduced a range of discreet, space-saving accessories. These include a smartly concealed ironing board and laundry care basket—designed to blend seamlessly into the home environment, without compromising functionality.

Aesthetic touches further elevate the offering. The Style model is available in a striking graphite finish, bringing sleek sophistication to any utility or laundry space.

Commenting on the launch, Jag Sandhu, national account manager at ASKO, said: “ASKO’s journey began in the laundry category over seven decades ago, with an aim to make laundry days easier and more efficient for families.
We’re honouring that legacy by continuing to innovate in the category with our new range of washing machines, tumble dryers, and laundry accessories, combining timeless Scandinavian design with innovative technology to deliver appliances that care not only for clothes but for the environment.”

ASKO’s Scandinavian Laundry Care 2.0 range will be available from selected retailers starting in August, with prices beginning at SRP £999.

To explore the full collection, visit: www.asko.com/uk