A disused retirement home is reimagined as a hospitality hub. DEMO Design Emotion is a unique design experiment of its kind, born from the idea of Teamwork CEO Mauro Santinato, a leading company in hotel consultancy.

Boldness, beauty and an element of surprise are the three themes briefed for the ten architectural firms asked to present, but they are also defining elements of a company that has its roots in a region distinctly noted for its hospitality.

DEMO Design Emotion is situated in the Romagna coastline alongside the golden sands of Rimini. The new eclectic space will bring together different design styles in the name of connection and uniqueness, creating a reference point for the industry as a whole.

CaberlonCaroppi was given the task of designing the communal areas and the facade. The inspiration is undoubtedly industrial, with a reference to new creative hubs, dynamic business and co-working environments reinterpreted with strong notes of Pop and Decò motifs. The studio plays with color as the dominant element in the design, alternating between patterns, geometric shapes and various materials while collaborating with companies unafraid to dare.

Inspired by Warhol, the use of colour is contrasted with a selection of metallic, industrial-based materials, the result is a series of contemporary spaces.

The lateral façade of the building will be completely covered with a Wall & Decò outdoor wallpaper, designed by the studio itself, simulating a white brick wall decorated with mega dots of bright colors. A building between buildings, DEMO Hotel aims to become a landmark design.