As part of its ongoing efforts to encourage the uptake of eco-friendly practices for the future of the planet, InSinkErator^® is sponsoring the Unified Water Label Association (UWLA) Sustainable Initiative of the Year category at the inaugural KBBFocus Awards and celebration event. As the inventor and global market leader of food waste disposers and a major player in the specialist kitchen tap market, InSinkErator^® is an active campaigner in encouraging the prevention of avoidable food waste, and the reduction of single-use plastic waste.

The 2022 KBBFocus Awards will celebrate the best product innovations, projects and designs of the year as well as awarding the top independent specialist retailers and the initiatives of the kitchens, bedrooms and bathrooms industry. The winners of the 11 award categories will be selected by a judging panel and announced at a lunchtime ceremony on 1^st December 2022 at The Brewery in London.

The Sustainable Initiative of the Year category was created by KBBFocus, and the UWLA, to acknowledge and honour brands, or retailers, that are driving the effort to communicate sustainability messaging to consumers. While the UWLA was formed to campaign for the use of the Unified Water Label to highlight the water efficiency of products, the UWLA Sustainable Initiative of the Year category has extended entries to include a variety of sustainability projects.

Ashley Munden, GM – managing director, EMEA, InSinkErator^®, says: “We are delighted to support the kitchen and bathroom industry by sponsoring the UWLA Sustainable Initiative of the Year category at the KBBFocus Awards. Sustainability is increasingly important to consumers and we hope this award will encourage the industry to drive the innovative sustainability initiatives for the future of our planet. We are very much looking forward to attending the first ever KBBFocus Awards ceremony in December.”

For more information on InSinkErator^® products, please consult your Account Manager or visit the website at www.insinkerator.co.uk