Middleby Residential UK has reshaped its sales organisation to simplify the customer journey across its renowned brand portfolio and support ambitious growth plans for 2025 and beyond.

The new structure brings all sales functions under recently promoted group sales director James Cunningham, strengthening support for AGA, Rangemaster, Leisure Sinks, Rayburn, La Cornue and Novy in the UK and overseas.

Key appointments include:

Lee Harris becomes head of retail channel. Previously head of Rangemaster sales UK, he will drive growth for national and independent kitchen retailers across Rangemaster’s appliances, sinks and taps. A longstanding member of the business, he brings two decades of expertise to the role.

Tom O’Sullivan steps up to head of trade channel. Formerly Rangemaster’s national sales manager for sinks and taps, he will now oversee appliances, sinks and taps across the group’s trade customers, including builders’ merchants, contract distributors and buying groups.

Seza Weston is appointed head of luxury channel (South). She will lead the AGA, Novy, Rayburn and La Cornue brands across southern England and Wales.

Dipak Parmar takes on the role of head of luxury channel (North), with responsibility for the same brands in the Midlands, north Wales, northern England and Scotland.

Sam Rogers joins as head of export, including AGA and Rangemaster. He will lead growth in North America and wider international markets. Sam joins from Swiss appliance brand V-ZUG, where he was retail sales director, following senior sales roles at Fisher & Paykel and Miele.

“This strategic team expansion and restructure simplifies how we serve our customers and positions every channel for the next phase of growth,” said James Cunningham, group sales director at Middleby Residential UK.

“Lee, Tom, Seza, Dipak and Sam bring a powerful blend of channel knowledge and brand insight. Together they will create fresh value for our trade, retail, luxury and export partners.”

The restructure follows a comprehensive review and complements Middleby Residential UK’s 2025 growth plan, recent manufacturing investment at Rangemaster’s Leamington Spa factory, and ongoing developments across the portfolio, including the new Oundle and Diss Ironworks showrooms.