Leading distributor PJH has named Cindy Allcroft as its new campaign manager. Cindy will lead strategic marketing initiatives for PJH’s extensive product line-up, which includes Bathrooms, Appliances, Sinks & Taps.

Cindy returns to PJH after six years, having gained further marketing insight into the world of the B2C sector at Certas Energy and the Merchant sector at John Davidson Pipes. In her new role, she will oversee the development and execution of multi-channel marketing campaigns, aligning them with PJH’s broader marketing objectives. Her focus will be on enhancing customer engagement and driving growth.

Expressing her enthusiasm about the new role, Cindy commented, “It feels wonderful to return to PJH, a company that values growth and innovation. I’m excited to apply the marketing skills I’ve developed over the years and lead our campaigns to new heights. The company’s commitment to digital transformation and enhancing customer experiences aligns perfectly with my vision for our future projects.”

Kimberley Cooper, head of marketing & product at PJH, said, “We are delighted to welcome Cindy back to the growing marketing team. Her extensive experience, coupled with her innovative approach to marketing, will be instrumental as we continue to expand and adapt in this fast-evolving industry. Cindy’s strategic insights will undoubtedly play an important role in our continued success.”

For further information on PJH, visit www.pjh.uk, www.partners.pjh.uk or call T: 0800 8 77 88 99.

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