British range cooker manufacturer Rangemaster will appear on national TV in September with a prime-time ad slot during the series 16 premiere of The Great British Bake Off on Channel 4.

Timed to coincide with arguably the ultimate celebration of home baking, the campaign marks a significant milestone for the brand as it looks to raise awareness of the range cooking category and boost consideration among design-conscious and family-focused households. It also aims to support retail conversations around kitchen investment at a time when more consumers are thinking about how – and where – they cook at home.

The activity spans TV, supported by digital, magazine and social media, helping to raise visibility for the brand and support wider conversations about design and cooking in the home.

“Firstly, I would like to once again thank our retail partners for their loyal support, given the difficult start to the year with supply chain challenges,” says Dominic Worsley, group managing director at AGA Rangemaster.

“This advertising campaign marks an exciting new chapter for the Rangemaster brand. It’s about building a deeper, long-term emotional connection with consumers and celebrating the role that, as our research shows, Rangemaster range cookers play in family life. Equally, this investment is designed to take the lead in reinvigorating the range cooker category, driving new energy into the market and creating more opportunities for our retail partners to grow sales and differentiate themselves.”

Viewers can watch the debut 60-second ad during the series premiere of GBBO on 2^nd September 2025 at 8pm on Channel 4.

For more information, please visit www.rangemaster.co.uk.