BSH UK has announced that Shaun English has been appointed as the new channel director, Retail Division. He succeeds Paul Tyler, who has left BSH to take up a new role as CEO of Euronics UK.

Shaun is well known in the appliance and kitchen industry, having spent 20 years holding a variety
of positions at BSH. Since 2014, he has become a familiar face to appliance retailers as Independent
Retail Director.

Commenting on his new role, Shaun English said: “I’m excited to be taking on the Channel Director,
Retail Division position. The last two years have been a huge challenge for the industry, and as we
enter the post-Covid era, the team and I look forward to working closely with our retail partners to
ensure continued success in the years ahead.”

Gunjan Srivastava, CEO, BSH UK & Ireland commented: “I’m delighted to be able to announce that
Shaun English is our new Channel Director, Retail Division. Having worked at BSH for 20 years, he
brings extensive industry experience and knowledge to the role and I’m looking forward to working
with him.