Social Kitchen Helen Haider

‘Social Kitchen’ kitchen campaign evolved for digital

Fisher & Paykel evolves its ‘Social Kitchen’ campaign for the digital world: Join the conversation at the brand’s new Social Kitchen microsite here. In a world defined by social distance, Fisher & Paykel’s Global Marketing team has reacted quickly to reshape the way they engage with customers, retailers, designers, aspiring chefs and those looking to create a more beautiful life at home.

Peter Gordon Fisher & Paykel Social Kitchen

The New Zealand based appliance company’s new digital activation brings its flagship Social Kitchen campaign to life in a new and powerful way, inviting the world to join Fisher & Paykel in conversation, learn from more than 80 years of human-centred insights, and hear from some of the remarkable people behind the brand – experts, influencers and partners.


Running on Instagram, Fisher & Paykel’s daily posts showcase tips, tricks and lifehacks; talk all things design with their expert designer panels; and teach people how to make the most of ingredients with demos from resident chef, Paul Mounsey.

A new microsite has been created that will be a hub for all Fisher & Paykel content – a space where rich media creates a more immersive Social Kitchen experience.

Helen Haider, Head of Marketing, Fisher & Paykel comments: “One of Fisher & Paykel’s biggest differentiators as a brand is our deep understanding of our customers, and the life lived around appliances. That insight-based philosophy is what drives so many decisions across our business from the products we design to the conversations we have with their customers every day.”

At a time when people cannot connect face-to-face, the Social Kitchen is Fisher & Paykel’s way of inviting everyone to come together, to share, and to make their lives that little bit richer.

Pictured Top: Helen Haider, Head of Marketing.

Middle: Peter Gordon, New Zealand-based chef and brand ambassador for Fisher & Paykel.

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