Social Kitchen Helen Haider

‘Social Kitchen’ kitchen campaign evolved for digital

Fisher & Paykel evolves its ‘Social Kitchen’ campaign for the digital world: Join the conversation at the brand’s new Social Kitchen microsite here. In a world defined by social distance, Fisher & Paykel’s Global Marketing team has reacted quickly to reshape the way they engage with customers, retailers, designers, aspiring chefs and those looking to create a more beautiful life at home.

Peter Gordon Fisher & Paykel Social Kitchen

The New Zealand based appliance company’s new digital activation brings its flagship Social Kitchen campaign to life in a new and powerful way, inviting the world to join Fisher & Paykel in conversation, learn from more than 80 years of human-centred insights, and hear from some of the remarkable people behind the brand – experts, influencers and partners.

Running on Instagram, Fisher & Paykel’s daily posts showcase tips, tricks and lifehacks; talk all things design with their expert designer panels; and teach people how to make the most of ingredients with demos from resident chef, Paul Mounsey.

A new microsite has been created that will be a hub for all Fisher & Paykel content – a space where rich media creates a more immersive Social Kitchen experience.

Helen Haider, Head of Marketing, Fisher & Paykel comments: “One of Fisher & Paykel’s biggest differentiators as a brand is our deep understanding of our customers, and the life lived around appliances. That insight-based philosophy is what drives so many decisions across our business from the products we design to the conversations we have with their customers every day.”

At a time when people cannot connect face-to-face, the Social Kitchen is Fisher & Paykel’s way of inviting everyone to come together, to share, and to make their lives that little bit richer.

Pictured Top: Helen Haider, Head of Marketing.

Middle: Peter Gordon, New Zealand-based chef and brand ambassador for Fisher & Paykel.

More News From Fisher & Paykel

You May Also Like

Denton Sink

Denton sink is small but mighty in kitchen design stakes

ISH cancels live event

ISH to be an online only event

GROHE Allure Icon 3D Sustainability Award 2021

GROHE’s Icon 3D shortlisted for FX Awards

Abode Atelier Regal London Apartments

The Atelier select Matrix and Athia as a perfect match