Studio 30 Interiors has become the latest retailer to join German contemporary kitchen brand Pronorm’s retailer network, targeting customers in the Hampshire and Dorset regions.
Strategically located in New Milton, close to the New Forest, the brand-new premises has been refurbished to provide a luxury 900 sq ft kitchen and interiors showroom where managing director Matthew Morris says ‘compromise is not a talking point’.
Starting out as an apprentice, Morris has spent the past 15 years gaining experience of the sector and working towards the goal of having his own studio offering tailored kitchen and interior solutions, with a product range to suit all design tastes and budgets.
The showroom features a large working kitchen displaying Pronorm’s ProLine and X-Line furniture ranges in the Alba Oak and Matt Pebble Grey door finishes reflecting consumers’ desire for chic neutral shades. Plans are in place to instal an additional display mirroring an open-plan apartment which will act as a self-contained space for interactive events. The TV and presentation area will showcase the Classic-Line range finished in Cement Dark and Cement Grey and will feature double sided Crital Units. It also includes a sample area showcasing Pronorm doors in a variety of finishes and materials.
The next kitchen area will feature Pronorm’s Y-Line range with a combination of Gloss organic glass and textured finishes. The island unit will be finished in Matt finishes in similar tones as the gloss area, finished with a table section tying the scheme together.
Says Morris: “When I was planning the new showroom, I had identified a market for contemporary German kitchen furniture locally. After researching different brands, Pronorm marked itself out as the right fit for my new business as well as already having an awareness in the surrounding area. They have very high-quality products and a flexible, hand-on business model in which I am confident of their support. I’m proud to be working with this award-winning manufacturer and looking forward to the development of business together.”
Says Jonathan Coulbeck, area sales manager for Pronorm: “We welcome the new partnership with Studio 30 and look forward to working with Matthew as he progresses his new venture. He has significant experience of the sector and a deep understanding of what consumers want from a design-led kitchen. His hands-on, creative approach will be a draw for discerning customers from the south coast and further afield.”